Pre-sell pages for ecommerce and DTC
The page your ads point at, built from what buyers say about the competitor you are losing to
Paste a product URL. We read your site, your reviews and your competitors, then write an advertorial, listicle, presell or switcher page constrained to that evidence. Every factual claim carries a link and a date, and a claim we cannot source does not get written.
Included with Compete. No separate subscription, and stored pages are unlimited.
What we read before we write anything
A page builder that reads one URL has your marketing copy and nothing else. The difference is the corpus.
Your own site
The claims your product pages already make, extracted and kept as facts you can edit, lock or retire.
Your reviews
Whatever your review widget exposes, sampled and quoted rather than summarised into something nobody wrote.
Your competitors
We find who buyers compare you against and gather what they complain about, from review sites and public discussion.
Retrieve, grade, then measure against what you had
Three things a generator that reads only your own website cannot do, in the order they happen.
The evidence is assembled before a word is written
Generating first and looking for support afterwards produces a page that argues whatever the model already believed. Retrieving first produces one that argues from what buyers actually said about the product they are leaving.
- Your site, your reviews, competitor complaints and what the answer engines say
- Audience, angle and offer are inputs rather than a rewrite afterwards
- A format that needs a competitor corpus declines when there is none
Format
Advertorial, written against the competitor your buyers name
Hook
From the complaint buyers voice most
The problem
Quoted from review sites, dated
Mechanism
Your own product facts
Proof
Citable evidence only
Offer
Your terms, unchanged
The evidence set is assembled before a word is written, so the page argues from what buyers said rather than from what the model believed.
A claim nothing supports cannot leave the building
Each factual sentence is graded against the evidence behind it. Sourced claims are marked, claims needing confirmation are flagged with the reason, and health, financial and comparative claims are escalated whatever the evidence says.
- Evidence needs a source link and a date before it may back a claim
- Red blocks the export until you link a source, rewrite it or cut it
- Copy that asserts nothing gets no badge, so a badge still means something
Reviewers report grogginess on the incumbent
Source agreesg2.com · captured 12 Sep
Third party tested in every batch
Needs confirmingyour site · no date on the page
Clinically shown to improve sleep quality
Health claimescalated whatever the evidence says
Cheaper per serving than the brand you are on
Comparativeheld to a higher standard, named or not
The most absorbable form on the market
No sourceblocks the export until resolved
Red blocks the export. Health, financial and comparative claims are escalated whatever the evidence says.
The page you already had carries the same instrument
A new page with its own analytics tells you what the new page did. It cannot tell you whether it beat what you had, because the two are counted by different tools with different attribution. So the tag comes in two halves.
- One snippet for the new page, one for the page it replaces
- Free and unmetered on both, with no volume ceiling, whatever you spend
- No winner is declared until the sample supports one
Your existing page
control
The page we built
variant
A rate is withheld until the sample supports one, every rate carries an interval, and no winner is ever declared for you. Measurement is free on both pages, with no volume ceiling.
Five formats, and one of them cannot be written from your website
Same product, same URL. The format decides the shape of the argument, and each has its own page explaining when it is the right one.
Advertorial
Story led. Earns the click before it asks for anything, and the offer comes last.
Presell page
The bridge between a cold ad and a product page.
Listicle
Ranked and scannable, for a reader already weighing alternatives.
Paid social
One idea, matched to one creative, for a visitor who read nothing.
Switcher
Argues against a named competitor, from their own reviews.
Why switcher is the one to notice
It is mostly about somebody else, so no amount of model quality writes it from your own site. It needs a named competitor's complaints, dated and attributable.
From a product link to a page on your domain
1. Onboard
Paste a product URL
One field, and it is the only thing required. Add an audience, an angle or an offer if you want the page written for that pairing from the first draft.
2. Analyse
We read your brand and your competitors
Your site for what is true about you, your reviews for how buyers talk, review sites and public discussion for what they say about the competitor they are leaving.
3. Ship
Export it, or publish to your own site
One self-contained file, or straight to your WordPress site or Shopify store. Republishing updates the same page rather than leaving two competing for one ad.
The number we will not print
Everyone in this category quotes a conversion multiple. We are not going to.
It is not our number. It comes from a third party benchmark, it arrives with no methodology attached, and every statistic we publish carries a source and a date. Repeating it would be the easiest paragraph on this page to write and the first one you should not believe.
What we built instead is the thing that makes an honest version possible. Your existing page and the page we write carry the same instrument, so the comparison is between two pages rather than between two analytics products. The result comes with a sample size, a duration and a confidence interval, and it says not enough data yet until it means something.
When customers have run real tests we will publish real figures with all of that shown, from both sides. Until then this page sells the mechanism.
You stay in control
Written from evidence, not from a template
Every factual block points at the row it rests on, and you can open the source. A page builder that reads one URL has your marketing copy and nothing else.
Everything is editable, and editing is free
Add, remove and reorder sections, rewrite any block, change the theme. Structural edits cost nothing, because moving a section is not something anybody should pay for.
Facts you lock stay locked
A brand fact you have signed off survives every later re-analysis. A fact you prohibit is never used in a generation again.
Unlimited stored pages, permanently
A stored page is a row in a database and costs nothing whether or not anyone hosts it. Charging rent on rows would be metering the wrong thing.
Your domain, your page
We never host it. A visitor who clicks your ad never leaves your brand, and nothing about your page depends on us staying up.
Your agent can drive all of it
Every capability is an MCP tool as well as a screen, so your own Claude can analyse, write, check and publish. Bring your own writer and the page costs you less.
Check what you are running today, free
Neither needs an account, and both run on the same rules Presell uses on the pages it writes.
By category
What differs between these is not the noun. It is which regulated claim category the copy keeps tripping, and where the evidence a buyer in that category actually trusts is written down.
Setting it up: getting started, how claims are checked, exporting and publishing, measuring a page and credits.
FAQ
Everything else, answered
What it writes, what it refuses to write, and what it costs. Still stuck? Contact us.
Start with your URL
No brief and no blank page. Presell is included with Compete, alongside competitor intelligence and Answer Radar.
Already have an account? Open Presell.