Format
An AI advertorial generator that reads your competitor's reviews first
An advertorial is editorial in shape, so a reader holds it to editorial standards without being asked to. That is what makes it work, and it is also what makes a generated one dangerous: every sentence reads as a reported fact whether or not anything is behind it.
The problem with generating an advertorial from one URL
Point a model at your own product page and ask it for an advertorial, and it writes the only thing it can: your marketing copy rearranged into paragraphs and given a journalist's voice. The structure is right. The argument is the one you were already making, to people who were not persuaded by it the first time.
An advertorial works when it opens on something the reader already believes and has not said out loud. That sentence is not in your marketing copy, because you did not write your marketing copy about the product they are currently unhappy with. It is in their reviews of it.
So this reads those first. Your site and your own reviews for what is true about you, review sites and public discussion for what buyers say about the competitor they are leaving, and the answer engines for what the category is being told today. Then it writes, constrained to what that evidence supports.
The five parts, and what each is built from
The section order is the format's, not a preference. Every part is editable, and the evidence behind each one is visible while you edit it.
| Part | What it has to do | What it is written from |
|---|---|---|
| The opening | Earn the next paragraph, not the click. An advertorial that opens by naming the product has already become an ad, and a reader who wanted an ad would have bought one. | The complaint buyers actually voice about the thing they own now. |
| The problem, in the reader's own words | Say the thing they have been saying, more precisely than they have been saying it. This is the paragraph that decides whether the rest is read. | Review-site and forum language about the incumbent, quoted and dated. |
| The mechanism | Why this works, in enough detail to be checkable. Vagueness here is what makes an advertorial feel like an advertorial. | Your own product facts, extracted from your site and editable. |
| The proof | The part that carries the legal weight, and the part most generators write worst, because they write it from nothing. | Only citable evidence: a source URL and a date, or it is not used. |
| The offer | One ask, named plainly, after the argument rather than instead of it. | Your own offer terms, so the page and the ad promise the same thing. |
The risk that belongs to this format specifically
A listicle announces that it is ranking things. A product page announces that it is selling one. An advertorial announces nothing, which is the mechanism: the reader extends it the trust they extend to an article.
The consequence is that every factual sentence in it is read as a reported fact. A claim that would look like enthusiasm on a product page looks like a finding here, and health, financial and comparative claims carry more weight in this format than in any other for exactly that reason.
So each factual sentence is graded against the evidence behind it, a claim nothing supports cannot be exported until you resolve it, and the regulated categories are flagged with the reason they were flagged.
We say that every factual claim on the page is source-linked and show you the source. We do not tell you the page is legally compliant, and you still confirm the claims, testimonials and endorsements before it goes live.
Check an advertorial you already have
If you are running one today, the fastest way to see what this is about is to put it through the free claim risk scanner. It reads the page sentence by sentence, separates the claims from the copy, and lists the ones that point at nothing a reader could open. No account, no limit, and it runs on the same rules Presell uses on the pages it writes.
If the page is fine and the traffic still bounces, the mismatch is usually between the ad and the page rather than inside either one. The message match grader names the exact words the visitor arrived expecting and did not find.
When a different format is the right one
They are already comparing
A reader with three tabs open is not going to read a story. Give them the listicle.
They are leaving somebody specific
Name the incumbent and argue from its own reviews with a switcher page.
The traffic is cold and fast
One idea, matched to one creative: paid social.
Start with your URL
Paste the product you are running traffic to. We read your site, your reviews and your competitors before writing a word, and every factual claim on the page carries the source it came from.
Presell is included with Compete, alongside competitor intelligence and Answer Radar. See pricing.