Format
A presell page generator, for the gap between the ad and the product page
A product page is written for somebody who has already decided to consider you. An ad sends people who have not. The presell page is what goes between them, and most brands do not have one because nothing in their stack was built to produce it.
What a presell page is, said plainly
It is a page whose only job is to make the product page worth reading. It does not close. It removes the reason a cold visitor would leave before the product page gets a turn: that they do not yet believe they have the problem, or do not believe this category solves it, or believe it but assume the price is the price of being persuaded.
That is a different job from every other page you own, which is why reusing one of them for paid traffic does not work. A homepage introduces a brand. A collection page organises inventory. A product page answers questions somebody already wants answered. None of them argues.
| Page | Written for | The question it answers |
|---|---|---|
| Product page | Somebody already considering you | Is this the right one, and what does it cost? |
| Presell page | Somebody who clicked an ad and knows nothing | Do I have this problem, and is this the kind of thing that fixes it? |
| Advertorial | Somebody who will read if you earn it | What is the story here, and does it apply to me? |
| Switcher page | Somebody already paying a competitor | Is it worth the disruption of moving? |
The shape it takes, and why in that order
The cost of doing nothing
First, because a visitor who does not believe they have a problem will not read an argument about a solution. This is written from what buyers in the category actually complain about, not from what a brand assumes they feel.
Why the usual fix falls short
The category's default answer and where it runs out. This is the paragraph that makes the rest necessary, and the one that needs sourcing most, because it is a claim about somebody else's product.
Why this works differently
The mechanism, in checkable detail. Extracted from your own site and your own facts, so it says what you actually do rather than what a model guessed you might.
What it costs to find out
The offer, and only here. A presell page that opens with the offer is a product page with extra words in front of it.
You host it, and you measure it against what you had
The page runs on your own domain. Export it as one self-contained file, or publish it straight to your WordPress site or Shopify store. A visitor who clicks your ad never leaves your brand, and nothing about your page depends on us staying up.
The part most page builders leave out is the comparison. A new page with its own analytics tells you what the new page did; it tells you nothing about whether it beat the page you were already running, because the two are measured by different instruments with different attribution. So the tag comes in two halves: one for the page we built and one for the page it is replacing.
Both sides carry the same instrument, which is the only arrangement in which the answer means anything. Measurement is free and unmetered, on both pages, with no volume ceiling: if tagging the page you already had cost anything, nobody would do it, and the comparison is the entire point.
Before you build a new one
If you are already sending paid traffic somewhere, check the pair you have first. The free message match grader compares your ad against the page it points at and names the promises the page never repeats. A broken match is the cheapest conversion problem there is to fix, and it does not need a new page at all.
Start with your URL
Paste the product you are running traffic to. We read your site, your reviews and your competitors before writing a word, and every factual claim on the page carries the source it came from.
Presell is included with Compete, alongside competitor intelligence and Answer Radar. See pricing.