Profound Pricing (2026): What $99 and $399 Actually Buy, and Everything That Is Enterprise Only

01The short answer

Profound costs $99 a month billed yearly for ChatGPT tracking on 50 prompts, $399 a month billed yearly for three engines on 100 prompts, and a custom Enterprise price for everything else, including Claude. If you want Profound for what its reviewers praise, prompt volume data, citation depth, agents and up to nine engines, budget from $399 and expect an Enterprise conversation for Claude, the API and SSO. The $99 tier is a single-engine look at the platform, and Profound’s own FAQ says so in its way: more than three people on the team means Enterprise.

02The plans, read off the page

tryprofound.com/pricing timed out for an ordinary fetcher on 4 September 2026, so we read it through a proxy as plain text. The page has a brands tab and an agencies tab; these are the brand prices. Both self-serve tiers are labelled “Billed yearly, 2 months free”.

03What each tier includes, line by line

Profound’s comparison table is more informative than its plan cards. Here it is, transcribed from the page on the day, grouped the way Profound groups it.

Two lines deserve a second look. The 1,500 and 9,000 response figures are Profound’s own arithmetic for prompts times engines times days, and they are the honest unit for comparing it with credit-metered tools. And Prompt Volumes, the feature reviewers most often name as the reason to pay for Profound, is “relevant keywords” on Growth and “searches” only on Enterprise; Starter gets neither.

04Everything that is Enterprise only

The list is long enough to be the point of the page. At any printed price, the following require a custom Enterprise package:

• Six of the nine engines: Anthropic Claude, Google Gemini, Google AI Mode, Microsoft Copilot, Grok, DeepSeek.
• API access.
• SSO and SAML, plus the SOC 2 documentation the Enterprise card lists.
• ChatGPT Shopping visibility.
• Prompt Volumes searches, the real-user prompt demand data.
• Multiple companies tracked, and more than one language or region.
• Agents credits above 400 a month, and any overage or pause configuration.
• Projects powered by Aim.
• Dedicated Slack support and a dedicated specialist with a 24-hour SLA.
• Per Profound’s FAQ, any team with more than three people.

05The per-prompt and per-response math

Entry price is the wrong unit for this category, because vendors sell prompts, checks, credits and engines in different combinations. Here is Profound in the units that transfer, using only the page’s own numbers.

The oddity our review flagged still holds: doubling the prompt allowance quadruples the price, because Growth is not a bigger Starter but a different bundle with two more engines, four times the credits, exports and two more seats. Read Growth as the real entry tier for the product reviewers describe, and Starter as a ChatGPT-only sample. The site-wide cost-per-prompt comparison puts these figures next to every other vendor’s.

06Agents credits, in Profound's own words

Profound Agents are its automation workers for content generation, optimisation and other AEO tasks, and they are priced on credits. From the pricing FAQ on the day: Starter includes 100 credits a month, Growth 400, and the self-serve Agency Growth plan 400 per client workspace; additional credit thresholds require an Enterprise package. Each Agent run consumes credits relative to its complexity, simpler agents using fewer. Before a run the platform shows an estimated credit cost, after it the actual credits consumed, and an admin panel shows total usage. Accounts can be configured to bill overage or to pause when the allotment is reached. What the page does not print is a price per credit or what a typical agent run costs, so the 100 and 400 are numbers without a denominator until you have run one.

07Billing, seats and the monthly question

Both self-serve prices carry the label “Billed yearly, 2 months free”, which is how a vendor says the printed monthly figure is an annual contract divided by twelve. The page does not print a monthly-billed price and does not say whether one exists, so the practical minimum spend is about $1,188 for Starter and $4,788 for Growth. Seats are one on Starter and three on Growth, with no additional-seat price printed; the FAQ steers teams above three people to Enterprise. Growth has a “Try for free” button and Starter a “Get Started” button; the trial terms are not printed on the pricing page.

08What buyers say about the price, attributed

Reddit is blunter than G2. In r/aeo the one-line verdict was “profound is way too expensive”. In r/DigitalMarketing a tester who ran several tools called Profound “the most serious platform I tested” and, asked who should buy it, said “enterprise or a company where AI visibility is already a KPI”. On G2, where Profound holds 4.5 out of 5 across 1,128 reviews, price, learning curve and reporting limits each account for three of ten complaints on the first page of reviews we read for the full review, and the ChatGPT-only Starter is the specific price complaint that recurs.

09What the same money buys elsewhere, read the same day

This section includes us, so treat it as a vendor’s table and check each pricing page. Every figure was read on 4 September 2026.

None of those tools has Profound’s prompt volume data, its agent layer or its review base, and the alternatives page says which one fits which gap. What they do have is Claude and an API at prices Profound reserves for Enterprise.

10Frequently asked questions