AI Visibility · Head to Head

Profound vs Peec AI (2026): One Publishes Its Prices, One Does Not

This is the two-way comparison, scoped to the choice between exactly these two tools. Every number here came from the vendors' own pricing pages, which is why one column has figures and the other has blanks — and that asymmetry turns out to be the most useful thing about the comparison.

By Linkeddit·Last updated July 28, 2026·12 min read

Key takeaways

  • Profound publishes a price ladder on its own page: Starter $99/month for 50 tracked prompts, Growth $399 for 100, plus a custom Enterprise tier.
  • Peec AI publishes no price at all. Its pricing page renders plan contents only: a 350-prompt tier with a choice of 3 models, unlimited users, daily tracking, 5 projects, multi-country support and Looker Studio, and an Enterprise tier reaching up to 11 LLM models.
  • So the two cannot be compared on value. You can compare what each discloses, and the disclosure gap runs both ways: Peec states its model ceiling but not its price, and Profound states its price but not its engine coverage.
  • Per tracked prompt, Profound Starter is $1.98 and Growth is $3.99 — the most expensive published per-prompt rate in this category. Otterly Standard is $189 for the same 100 prompts Profound charges $399 for.
  • Do not trust third-party figures for either. A 'Profound $140 Lite' tier, an '$82.50 annual' rate, a Growth plan with '200+ prompts' (the vendor says 100) and a 'Peec ~EUR 85/month' all circulate and none appears on a vendor page.
  • Peec AI and Scrunch are now the only two of ten vendors we checked that publish nothing. Seven of the ten do publish, so withholding a price is no longer the category norm it was.
  • Disclosure: Linkeddit sells a competing product (Answer Radar, $99/month inside Compete, covering GPT, Gemini, Perplexity and Claude). Both tools here are credible analytics products and if a visibility scoreboard is the job, either is a reasonable buy.

1Profound or Peec AI: the short answer

If a published, checkable price is part of what you are buying, Profound wins by default, because Peec AI will not give you one. If you need the larger advertised allowance or the wider model ceiling and you are willing to run a sales conversation to discover the cost, Peec is worth the call. What you genuinely cannot do is compare them on value.

If this is youChoose
You need to budget before you commit, or procurement requires a published rateProfound. $99 for 50 prompts and $399 for 100 are on its page and checkable today.
You need a large prompt allowance and will take a sales callPeec AI. A 350-prompt tier is well above Profound's 100, though you will not know the price until you ask.
You need the widest model coveragePeec AI states up to 11 LLM models on Enterprise; Profound's pricing page states no engine coverage at all. Neither publishes both numbers, so if you want breadth AND a price, look at Rankscale (11 engines from EUR 99).
You are a smaller team and $399 is unrealisticNeither. Otterly is $189 for the same 100 prompts Profound charges $399 for, and HubSpot AEO is $50 for 25 prompts. AthenaHQ's free tier is genuinely free.
You want enterprise depth and a sales-led processProfound. It is the most established platform in the category and its Enterprise tier is built for exactly this.
You need unlimited seatsPeec AI publishes unlimited users; Profound's pricing page does not state a seat policy. Note that unlimited seats are common in this category because nobody meters seats, so treat it as table stakes rather than a differentiator.
The score never told you what to changeNeither closes that loop, and this is the category-wide complaint rather than a criticism of either. Disclosure: it is what our own Answer Radar is built for, at $99/month.

2The asymmetry that defines this comparison

Most head-to-head pages pretend both columns are equally knowable. This one cannot, because they are not. Profound publishes prices and withholds engine coverage. Peec AI publishes engine coverage and withholds prices. Neither gives you a complete picture, and no comparison assembled from the two pages can either.

What a buyer needs to knowProfoundPeec AI
Plan pricePublished: $99 and $399, plus custom EnterpriseNot published at any tier
Prompt allowancePublished: 50 and 100 tracked promptsPublished: 350 on the tier shown
Engines or models coveredNot stated on the pricing pagePublished: 3 models on the tier shown, up to 11 on Enterprise
Check cadenceNot stated on the pricing pagePublished: daily tracking
SeatsNot stated on the pricing pagePublished: unlimited users
Projects or workspacesNot stated on the pricing pagePublished: 5 projects
Overage rate per extra promptNot publishedNot published
Reporting integrationsNot stated on the pricing pagePublished: Looker Studio
Multi-country supportNot stated on the pricing pagePublished: multi-country

Count the blanks and a pattern appears that is more useful than either product page. Peec AI discloses more about what you get and nothing about what you pay. Profound discloses what you pay and little about what you get. Neither publishes the overage rate, which is the number your bill actually grows by, and that omission is shared across almost the whole category — Otterly is the notable exception, publishing $99 per additional 100 prompts.

One piece of context that has changed recently and is worth carrying into the decision: declining to publish a price is no longer normal in this category. Of ten vendors whose own pricing pages we fetched, seven now render a readable figure — Profound, Otterly, HubSpot AEO, ZipTie, AthenaHQ, plus Ahrefs Brand Radar and Rankscale if you know where to look. Peec AI and Scrunch are the only two publishing nothing. Two years ago that was the norm and reflected nothing in particular; today it is a choice that puts Peec in a shrinking minority.

I think part of the frustration is expecting an Ahrefs style index for LLMs, which no tool really has yet.
Practitioner, via r/GEO_optimization

3What Profound publishes, and the figures that are not its own

Profound is the most established platform in this category and its pricing page is straightforward.

$99/mo
Starter — 50 tracked prompts
$399/mo
Growth — 100 tracked prompts
Custom
Enterprise — tailored prompt tracking plan
$3.99
Per prompt at Growth — the category's most expensive published rate

Source: tryprofound.com/pricing, fetched July 28, 2026. Per-prompt figures are our arithmetic on the published price and allowance.

What Profound’s pricing page does not tell you is which AI engines it covers. For a product whose entire value is measuring AI answers, that is a real omission, and it is the reason the head-to-head table above has blanks in the Profound column. Ask for the engine list in writing and check specifically whether Claude is included, because Claude is the engine most often sold separately in this category.

4What Peec AI publishes, and what it does not

Peec AI advertises a substantially larger allowance than Profound and attaches no number to it. Its pricing page renders plan contents in reasonable detail and no price at any tier.

What Peec AI's pricing page statesDetail
Prompts350 on the tier shown — three and a half times Profound Growth's 100
ModelsA choice of 3 on the tier shown; Enterprise reaches up to 11 LLM models
UsersUnlimited
Tracking cadenceDaily
Projects5
GeographyMulti-country
ReportingLooker Studio integration
PriceNone rendered, at any tier

Source: peec.ai/pricing, fetched with a JavaScript-capable renderer. A figure of roughly EUR 85 a month circulates in third-party roundups, along with claims about per-engine add-on costs and a credit model. None of it renders on the vendor’s page, so we quote none of it.

Worth saying clearly, because “no published price” is often read as an accusation: Peec AI is a well-regarded product and the 350-prompt allowance is real and generous. Practitioners rate its interface and its focus. The problem is narrow and specific: you cannot put it in a value comparison, and the burden of finding out falls on you rather than on its marketing page.

5Profound vs Peec AI, head to head

ProfoundPeec AI
Published entry price$99/month (Starter)None
Published next tier$399/month (Growth)None
Prompts at entry50 tracked350 on the tier shown
Prompts at next tier100 trackedNot differentiated on the page
Cost per tracked prompt$1.98 at Starter, $3.99 at GrowthUnknowable
Engines or modelsNot stated3 on the tier shown, up to 11 on Enterprise
CadenceNot statedDaily
SeatsNot statedUnlimited
ProjectsNot stated5
Enterprise tierCustom, tailored prompt tracking planCustom, up to 11 LLM models
Reporting integrationsNot stated on the pricing pageLooker Studio
Best forEnterprise depth, procurement that wants a published rate, the largest tailored prompt setsTeams needing a big allowance and broad model coverage who will take a sales call
The honest weakness$3.99 per prompt at Growth is the most expensive published rate in the category, and engine coverage is undisclosedNo price at any tier, so it cannot be value-compared against anything

6The per-prompt arithmetic, and why Profound looks expensive

Profound Growth is $3.99 per tracked prompt, the most expensive published per-prompt rate in this category. Otterly charges $189 for the same 100 prompts Profound charges $399 for. That comparison is only possible because both publish, which is the practical argument for preferring vendors that do.

Tool and planPromptsPublished pricePer prompt
Otterly Premium400 search prompts$489/mo ($422 annual)$1.22
Otterly Standard100 search prompts$189/mo$1.89
Otterly Lite15 search prompts$29/mo$1.93
Profound Starter50 tracked prompts$99/mo$1.98
HubSpot AEO25 prompts$50/mo ($45 annual)$2.00
Profound Growth100 tracked prompts$399/mo$3.99
Peec AI (tier shown)350 promptsNot publishedUnknowable
Scrunch (entry)125 unique promptsNot publishedUnknowable

Per-prompt figures are our arithmetic on published plan prices and allowances, before add-on engines. Otterly’s rates exclude its Claude, Gemini and Google AI Mode add-ons, which are priced separately by tier and reach $439/month for Claude at Premium.

Two caveats that stop this being a verdict. First, a tracked prompt is not a standard unit. Profound does not state how often a prompt is checked or across how many engines, and Otterly publishes daily tracking across four included engines. If Profound checks more engines or more often, its per-prompt figure buys more, and the pricing page gives you no way to know.

Second, per-prompt cost is the wrong metric if what you are buying is analytical depth and enterprise support rather than volume. Profound is widely regarded as the most capable platform here. Paying more per prompt for a better product is a defensible decision; paying more per prompt without having noticed is not, and that is all this table is for.

7How to buy from a vendor that will not publish a price

If you are leaning toward Peec AI, or toward Scrunch, the sales conversation is unavoidable. Three questions, asked in writing before any trial, settle most of what the missing price page would have told you.

Ask thisWhy it mattersWhat a good answer looks like
What is the price per additional 100 prompts?This is the number your bill actually grows by, and almost nobody publishes it. Otterly does, at $99 per 100, which gives you a benchmark to judge the answer against.A specific figure, in writing, plus whether there is a cap before you are moved to a higher tier. Otterly caps Standard at 300 extra prompts before pushing you to Premium.
Which engines are included, not merely supported?An engine being listed as available is not the same as being in your quote. Otterly's published add-on rates show Claude at $29, $109 and $439 by tier — a $489 plan becomes $928.A named list with Claude and Gemini explicitly accounted for, and confirmation that nothing on it is an add-on.
Is the prompt allowance per workspace or per account?This quietly decides whether an agency or multi-brand group can use the plan at all. Scrunch's entry tier is one brand workspace; Rankscale publishes 10, 50 and 100 brand slots by tier.A clear statement, plus the number of workspaces or brands included at your price.
Do you record retrieval mode per run?Answers generated from training data and answers generated from live web retrieval are different measurements. A trend line that mixes them is two numbers averaged into one.Yes, with per-run labelling. HubSpot documents that ChatGPT and Gemini pull from training data while Perplexity uses live search, so the distinction is real and vendor-acknowledged.

A vendor that answers all four in writing is behaving reasonably even without a public price page, and plenty do. A vendor that will not is telling you something useful about how the renewal conversation will go.

8How to choose, and what else to look at

The decision between these two comes down to a single question: whether you are optimising for verifiability or for allowance. Profound gives you a number you can budget against and a smaller prompt set. Peec gives you a larger prompt set and no number.

If neither answer satisfies you, that is a reasonable reaction, and the field is wider than these two:

What you actually wantWhere to look
Maximum price transparencyOtterly: plans, annual discount, per-100-prompt overage and every add-on engine rate, all on one page. $29 / $189 / $489.
Cheapest way to start at allAthenaHQ's free tier: 300 credits, five engines including Claude, unlimited members. Genuinely free, not a trial.
Widest engine coverage with a published priceRankscale: 11 engines from EUR 99/month, credit-metered with rollover. Billed in euros from Austria.
Cheapest verified paid entryHubSpot AEO at $50/month, or $45 annually, for 25 prompts across 3 engines. Still labelled beta.
A fix and a re-measurement rather than a scoreLinkeddit Answer Radar, $99/month inside Compete. Ours, stated plainly.

Measure the gap, then close it

Answer Radar measures where AI engines recommend a competitor instead of you across GPT, Gemini, Perplexity and Claude, shows the exact sources that shaped each answer, drafts a fix grounded only in that evidence, and re-measures the same question so you can see whether it moved. Included with Compete at $99 per month, alongside weekly competitor intelligence. Both tools on this page are credible analytics products, and if a visibility scoreboard is genuinely the job you are hiring for, either is a reasonable buy.
See how Answer Radar works

Whichever way you go, decide up front what would make you cancel. The failure mode in this category is paying for a dashboard nobody opens, and the way to avoid it is to name the decision the tool is supposed to inform before you buy. For the three-way version of this comparison, including Otterly and the full prompt-economics table, see the Otterly vs Profound vs Peec AI teardown.

Frequently asked questions

Profound vs Peec AI: which is better in 2026?+

They are built for different buyers, and the comparison is structurally lopsided because only one of them will tell you what it costs. Profound is the more established enterprise platform: its own pricing page publishes Starter at $99 a month for 50 tracked prompts, Growth at $399 for 100, and a custom Enterprise tier, and it is the deeper product on prompt-level analytics. Peec AI is the cleaner, more focused analytics surface with a much larger advertised allowance, showing a tier with 350 prompts, a choice of 3 models, unlimited users, daily tracking, 5 projects and multi-country support, and an Enterprise tier reaching up to 11 LLM models — but its pricing page renders no price at all. So the honest answer is that if a published, checkable price is part of what you are buying, Profound wins by default. If you need the larger allowance or the wider model ceiling and are willing to run a sales conversation to find out what it costs, Peec is worth the call. What you cannot do is compare them on value, because half the data does not exist.

How much does Profound cost?+

Profound's own pricing page publishes Starter at $99 per month for 50 tracked prompts and Growth at $399 per month for 100 tracked prompts, plus a custom Enterprise tier described as a tailored prompt tracking plan. Two widely-circulated figures do not appear on that page and should not be trusted: an 'approximately $140 per month Lite' tier, and an '$82.50 per month billed annually' rate. A prominent June 2026 roundup also credits Profound Growth with '200+ prompts' when the vendor's own page says 100. Per tracked prompt, Starter works out at $1.98 and Growth at $3.99, which makes Growth the most expensive published per-prompt rate in this category.

How much does Peec AI cost?+

Peec AI does not publish a price. We fetched its pricing page directly with a JavaScript-capable renderer, which is necessary because these pages are gated and a plain crawler reads an empty shell, and it renders plan contents without any dollar or euro figure. What it does show is a tier covering 350 prompts with a choice of 3 models, unlimited users, daily tracking, 5 projects, multi-country support and Looker Studio integration, plus an Enterprise tier reaching up to 11 LLM models. Peec AI and Scrunch are now the only two vendors of the ten we checked that publish no price at all, which matters more than it used to: seven of the ten do publish, so declining to is no longer the category norm it once was. Treat any specific Peec price you see in a roundup as unverified — a figure of roughly EUR 85 a month circulates and does not appear on the vendor's page.

Does Peec AI cover more AI models than Profound?+

On the published evidence, Peec AI states a higher ceiling and Profound states nothing, so the comparison cannot be settled from the pricing pages alone. Peec AI's page shows a choice of 3 models on the tier it displays and describes Enterprise as reaching up to 11 LLM models. Profound's pricing page does not state engine coverage at all, which is a real gap in its otherwise good disclosure. That asymmetry is worth noticing rather than resolving: Peec tells you the model ceiling but not the price, and Profound tells you the price but not the model coverage. Between them you still cannot assemble a complete comparison, which is the recurring problem with this whole category. If engine breadth is your deciding factor and you want it published alongside a price, Rankscale lists 11 engines from EUR 99 a month.

Is Profound worth $399 a month?+

Only if prompt-level depth and enterprise readiness are what you are buying, because on allowance alone it is poor value. Growth is $399 for 100 tracked prompts, which is $3.99 per prompt — the most expensive published per-prompt rate in this category. For comparison, Otterly Premium is $489 for 400 prompts, or $1.22 each, and Otterly Standard is $189 for 100, less than half Profound's Growth price for the same allowance. Rankscale Pro is EUR 99 for an allowance the vendor rates at up to 4,800 AI responses across 11 engines. So the case for Profound is not efficiency. It is that it is the most established platform in the category, with the deepest prompt-level analytics and a sales-led enterprise process that some procurement teams actively prefer. If you are buying capability and support, that can be worth it. If you are buying tracked prompts, you are overpaying.

What should you ask a vendor that will not publish its price?+

Three things, in writing, before any trial. First, the price per additional 100 prompts, because that is the number your bill actually grows by and it is the one most often withheld. Second, which engines are included rather than merely supported, since Otterly's published rates show Claude costing $439 a month at Premium and an engine being listed as available is not the same as it being in your quote. Third, whether the prompt allowance is per workspace or per account, which quietly decides whether an agency or multi-brand group can use the plan at all. A vendor that answers all three in writing is behaving reasonably even without a public price page. A vendor that will not is telling you something about how the renewal conversation will go.

Are there alternatives to both Profound and Peec AI?+

Yes, and if the thing pushing you to compare these two is price transparency, several alternatives publish more than either. Otterly publishes plans, the annual discount, the per-100-prompt overage rate and the cost of every add-on engine on one page: $29, $189 and $489 for 15, 100 and 400 prompts. Rankscale publishes four euro-denominated tiers from EUR 20 to EUR 780 and covers 11 engines. AthenaHQ has a genuinely free tier with 300 credits including Claude, then $295 a month. ZipTie is $69 to $159 but covers only three engines and one seat at every tier. HubSpot AEO is the cheapest verified entry at $50, or $45 annually, for 25 prompts across three engines. Disclosure: Linkeddit sells Answer Radar at $99 a month inside Compete, covering GPT, Gemini, Perplexity and Claude, and built around closing the loop rather than reporting a score.