AI Visibility · Vendor Pricing
Otterly AI Pricing (2026): $29, $189 and $489, Plus the Add-On Table That Sets the Real Price
Otterly publishes the most complete pricing page in the category: three tiers in monthly and annual views, a per-tier inclusion list, an add-on table for prompts and for engines, and an agency programme. The headline $29 is real and the add-on table is where the price actually gets set, so this page transcribes both on the day and does the arithmetic. We sell a competing product; the last section says so.
Key takeaways
- Read 4 September 2026 on otterly.ai/pricing: Lite $29 monthly or $25 annual for 15 prompts; Standard $189 or $160 for 100; Premium $489 or $422 for 400; Enterprise from $1,000 monthly, custom annual. Four engines on every tier: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot. Unlimited team members, daily tracking, ChatGPT Ads tracking.
- Add-on engines by tier: Google AI Mode $9/$59/$149 a month, Google Gemini $9/$59/$149, Claude $29/$109/$439. All seven engines: $76 on Lite, $416 on Standard, $1,226 on Premium. On Premium the Claude add-on is 90 percent of the plan price.
- Extra prompts: 100 for $99 a month on Standard and Premium, not on Lite; Standard caps at 300 extra before Premium. Agency Partners get 150 and 500 prompts on the same tiers.
- API and MCP start at Standard: 2,000 requests each a month, 5,000 on Premium. Lite has neither. Looker Studio from Standard.
- Per prompt, monthly billing: $1.93 Lite, $1.89 Standard, $1.22 Premium, $0.99 per add-on prompt. Per prompt per engine on the base four: $0.48, $0.47, $0.31.
- Free trial, monthly cancellation, no hidden fees and no OpenAI subscription needed, per Otterly's own FAQ. Annual billing takes 15 percent off.
- G2 4.7 on 54 reviews; two of ten first-page complaints name price, two say the prompt allowance runs out. Same money elsewhere below, and we are in it.
01The short answer
Otterly costs $29 a month for 15 prompts on four engines, $189 for 100 and $489 for 400, with 15 percent off annually and a free trial. That is the lowest real entry in the category and the four engines are a good four. The price you actually pay is set by the add-on table: Claude, Gemini and Google AI Mode each cost extra, priced by tier, so a team that needs Claude and Gemini on Standard is at $357 before buying a prompt, and a Premium team with all seven engines is at $1,226. Price the engines your buyers use, then read the headline.
02The plans, both billing views
otterly.ai/pricing was read with an ordinary fetcher as plain text on 4 September 2026. The page renders a monthly view and an annual view; both are transcribed here. Prices are in US dollars excluding tax.
| Plan | Monthly | Annual (per month) | Prompts | Engines | API / MCP | Workspaces | Recommendations |
|---|---|---|---|---|---|---|---|
| Lite | $29 | $25 | 15 | ChatGPT, AI Overviews, Perplexity, Copilot | No | 1 | 3 a week |
| Standard (labelled Most Popular) | $189 | $160 | 100 | Same four | 2,000 requests each a month | Unlimited | Unlimited |
| Premium | $489 | $422 | 400 | Same four | 5,000 requests each a month | Unlimited | Unlimited |
| Enterprise | From $1,000 | Custom | Customisable | Same four plus add-ons | Custom | Unlimited | Unlimited |
03The add-on table, transcribed
Otterly prints two add-on tables: prompts and engines. Both are per existing plan, can be combined, and are in US dollars excluding tax. The engine packages cover up to 1,000 prompts; above that, contact support.
| Add-on | Lite | Standard | Premium |
|---|---|---|---|
| +100 prompts, monthly | Not available | $99 | $99 |
| +100 prompts, annual | Not available | $1,020 | $1,020 |
| Google AI Mode, monthly / annual | $9 / $93 | $59 / $610 | $149 / $1,540 |
| Google Gemini, monthly / annual | $9 / $93 | $59 / $610 | $149 / $1,540 |
| Claude, monthly / annual | $29 / $300 | $109 / $1,100 | $439 / $4,400 |
Standard can add at most 300 extra prompts; past that Otterly moves you to Premium. The add-on prices scale with tier because they cover the plan’s prompt count, which is why Claude on Premium costs $439, almost the price of the plan itself. The all-in figures that follow from the table:
| Engine set | Lite | Standard | Premium |
|---|---|---|---|
| Four included engines | $29 | $189 | $489 |
| Four plus Claude | $58 | $298 | $928 |
| Six (plus Gemini and AI Mode) | $47 | $307 | $787 |
| All seven | $76 | $416 | $1,226 |
04What each tier includes, line by line
| Feature | Lite $29 | Standard $189 | Premium $489 | Enterprise |
|---|---|---|---|---|
| Prompts | 15 | 100 (+100 at $99) | 400 (+100 at $99) | Customisable |
| Workspaces | 1 | Unlimited | Unlimited | Unlimited |
| Recommendations | 3 a week | Unlimited | Unlimited | Unlimited |
| GEO URL audits a month | 1,000 | 5,000 | 10,000 | Custom |
| Google Looker Studio connector | No | Yes | Yes | Yes |
| API requests a month | No | 2,000 | 5,000 | Custom |
| MCP requests a month | No | 2,000 | 5,000 | Custom |
| Agent Analytics events a month | No | 200,000 | 1,000,000 | Custom |
| Onboarding | Group session | Group session | Personal session | Personalised, plus dedicated CSM |
| SSO, custom payment, custom terms, quarterly GEO health check | No | No | No | Yes |
Every tier includes unlimited brand reports and team members, multi-country support in more than 50 countries, the AI prompt research tool, the Brand Visibility Index, domain ranking, link citation analysis, the Generative Engine Optimization audit, detailed reports and export, daily tracking and ChatGPT Ads tracking. Agency Partners, who subscribe to Standard or Premium and then apply, get 150 prompts on Standard and 500 on Premium, unlimited workspace management, pitch workspaces for prospects, branded Looker reports and a single invoice.
05The per-prompt math
| Unit | Lite | Standard | Premium | Note |
|---|---|---|---|---|
| Per prompt per month, monthly billing | $1.93 | $1.89 | $1.22 | 15, 100, 400 prompts |
| Per prompt per month, annual billing | $1.67 | $1.60 | $1.06 | $25, $160, $422 |
| Per prompt per engine, base four | $0.48 | $0.47 | $0.31 | Monthly billing |
| Per add-on prompt | Not available | $0.99 | $0.99 | 100 for $99 |
| Per prompt with Claude added | $3.87 | $2.98 | $2.32 | Claude add-on divided across the plan's prompts |
| Per analysed answer, base four, daily | About 1.6 cents | About 1.6 cents | About 1.0 cents | Prompts x 4 engines x 30 days |
Two things the table shows. Lite and Standard cost almost the same per prompt, so the jump from 15 to 100 prompts is a volume decision, not a discount; the discount arrives at Premium. And the add-on prompt price, $0.99, is cheaper than any tier’s base rate, which makes Standard plus add-ons the efficient route up to its 300-prompt cap. The site-wide cost-per-prompt comparison puts these next to every other vendor’s.
06What is Enterprise, and what is not
Otterly gates less than most of the category. API, MCP, Looker, Agent Analytics and unlimited workspaces all arrive at Standard, $189. Enterprise, from $1,000 a month on the monthly view, adds customisable prompt tracking, single sign-on, custom payment options and terms, a quarterly GEO health check, a personalised onboarding session and a dedicated customer success manager, with custom limits on audits, API, MCP and Agent Analytics events. No engine is Enterprise only; the three add-on engines are purchasable on every tier including Lite. That is the reverse of Profound, Scrunch and Peec, where Claude is an Enterprise conversation.
07What buyers say about the price, attributed
On G2 on 4 September 2026 Otterly held 4.7 out of 5 across 54 reviews, 83 percent five-star. Of ten dislikes on the first page, two named price, the jump to Standard and expecting more concrete guidance at that price, and two said the prompt allowance ran out. On Reddit, a marketer in r/DigitalMarketing who tested more than ten AEO tools called Otterly “probably the easiest one to recommend to someone just getting started” with depth as the tradeoff. The full review has the quote bank.
“One area for improvement is turning insights into actionable recommendations. While the monitoring capabilities are useful, it's not always clear what specific actions should be taken based on the findings. At this price point, I would expect more concrete guidance.”
08What the same money buys elsewhere, read the same day
This section includes us, so treat it as a vendor’s table and check each pricing page. Every figure was read on 4 September 2026.
| At about | Otterly | Elsewhere |
|---|---|---|
| $25 to $99 | Lite $29: 15 prompts, four engines; $58 with Claude | BrandPeek $25 for 250 credits on six engines incl. Claude; Peec Starter $80 annual for 50 prompts on three of six models, no Claude; Profound Starter $99 billed yearly for ChatGPT only; Linkeddit $99 for four engines incl. Claude |
| $160 to $250 | Standard $189: 100 prompts, API and MCP; $298 with Claude | Peec Pro $205 annual for 150 prompts; Scrunch Core $250 for 125 prompts on four engines, no API |
| $400 to $500 | Premium $489: 400 prompts; $928 with Claude | Peec Advanced $420 annual for 350 prompts; Profound Growth $399 billed yearly for 100 prompts on three engines; Rankscale Growth $385 for 5,500 credits on seventeen engines |
| Claude without an add-on line | No: $29 to $439 extra | Linkeddit included; Rankscale two credits per query; AthenaHQ free tier; BrandPeek from $25 |
| API or MCP at entry | From Standard, $189 | Rankscale read-only MCP at $99; SE Ranking MCP at $129; Linkeddit every tool at $99 |
Nobody in this table matches Otterly’s $29 door on four engines with Copilot and AI Overviews included, and few match its documented MCP from $189. What the others have is Claude without an add-on line; the alternatives page says which one fits which gap.
Four engines including Claude, a flat $99, no add-on table
Answer Radar asks ChatGPT, Perplexity, Gemini and Claude your buyers’ questions, stores every cited page and every fan-out search, ranks the gaps by evidence, drafts the fix from what the engines actually read, and re-measures. It does not cover Copilot or AI Overviews today, and it has far fewer reviews than Otterly; this page says so.
09Frequently asked questions
Frequently asked questions
How much does Otterly AI cost?+
As printed on otterly.ai/pricing on 4 September 2026: Lite $29 a month, or $25 billed annually, for 15 prompts; Standard $189, or $160 annually, for 100 prompts; Premium $489, or $422 annually, for 400 prompts; Enterprise from $1,000 a month on the monthly view and custom on the annual view. Annual billing is 15 percent off. Every self-serve tier tracks four engines daily, ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with unlimited team members and ChatGPT Ads tracking.
What do Claude, Gemini and Google AI Mode cost on Otterly?+
They are add-ons priced by tier. Google AI Mode and Google Gemini are each $9 a month on Lite, $59 on Standard and $149 on Premium, or $93, $610 and $1,540 a year. Claude is $29 on Lite, $109 on Standard and $439 on Premium, or $300, $1,100 and $4,400 a year. The packages cover up to 1,000 prompts; above that, contact support. So a Lite plan with all seven engines is $76 a month, a Standard plan is $416, and a Premium plan is $1,226.
What is included in each Otterly tier?+
Lite: one workspace, three recommendations a week, 1,000 GEO URL audits a month, group onboarding, no API or MCP. Standard adds unlimited workspaces and recommendations, 5,000 GEO audits, the Google Looker Studio connector, 2,000 API and 2,000 MCP requests a month, 200,000 Agent Analytics events, and the option to add 100 prompts for $99. Premium raises those to 10,000 audits, 5,000 API and 5,000 MCP requests, one million Agent Analytics events, and a personal onboarding session. All tiers include unlimited brand reports and team members, multi-country support in more than 50 countries, the prompt research tool, Brand Visibility Index, domain ranking, link citation analysis, the GEO audit and exports.
Can I add prompts without changing tier?+
On Standard and Premium, yes: 100 extra prompts is $99 a month, or $1,020 a year. Lite cannot add prompts. Standard can add at most 300 extra prompts, after which Otterly moves you to Premium. Agency Partners on Standard get 150 prompts instead of 100 and on Premium 500 instead of 400.
Does Otterly have a free trial and can I cancel monthly?+
Yes to both, per its pricing FAQ: a free trial for new users, monthly or annual subscriptions, cancellation at any time from account settings, all standard credit cards, and no hidden fees, with the note that you do not need a separate OpenAI subscription. Prices are in US dollars excluding tax.
What does Otterly cost per prompt?+
On monthly billing: $1.93 per prompt per month on Lite, $1.89 on Standard, $1.22 on Premium, and $0.99 for each of the 100 add-on prompts. Per prompt per engine on the four included engines: $0.48, $0.47 and $0.31. Add Claude and the per-prompt cost on Lite rises to $3.87, because the $29 add-on costs as much as the plan.