Answer Radar
Creating an Answer Radar Project
A project is the unit Answer Radar measures: one domain, one brand, its competitors, and the commercial context that shapes which buying questions are proposed and how answers are segmented. This article explains every field on the form, what happens when you press Create project, and how to archive or restore a project later.
Quick Answer
Create a project from /answer-radar with your domain and as much commercial context as you know. The domain is required; the brand name falls back to it. Competitors, buyer segment, category, geography and language shape proposals and segments.
- Creation writes the project, its primary brand and its competitors in sequence, with an idempotency key so a retry finishes rather than duplicates.
- After creation you are routed to Questions, because nothing is measured until a question is approved.
- Archiving is the reversible delete: it stops scheduled spend and keeps every run, sample and citation.
On this page
The fields and what they do
Domain is the site being tracked and the only required field. Brand name is what the engines would call you; leave it blank and Answer Radar uses the domain. Competitors are the brands to watch for in answers; add and remove them on the form. Buyer segment, category, geography and language describe who buys and where, and they feed two things: the wording of proposed buying questions, and the geography and language axes of every measurement segment.
The same fields are exposed by the answer_project_create MCP tool: domain, brand_name, competitors, buyer_segment, category, geography, language and an idempotency key. A project created from Claude and one created in the browser are identical rows.
What happens when you press Create project
Creation is three inserts across three tables: the project, its primary brand, and its competitors. There is no transaction, so every step is check-then-insert and the request carries an idempotency record. If the brand insert fails after the project has landed, the record is marked failed with the project id, and the retry completes the half-built project instead of creating a second one.
Once created, the app decides where to send you from what the project has. With nothing approved you land on Questions. With approved questions and no audit you are offered the first run. The single definition of 'ready to audit' lives in one place, so the browser and the MCP tools agree.
Archiving and restoring
Archiving is the reversible delete. It stops the project's recurring audits from spending, removes it from the default project list, and keeps every run, sample and citation it has accumulated, so a restore returns the full measurement history. Through MCP, answer_project_update takes a project id and a status; answer_projects_list with status archived finds the ones to restore.
Evidence is append-only across the whole product. Archiving never deletes samples, and nothing else does either outside a parent cascade.
Tips before you create
Name competitors the way an answer engine would: the brand, not the legal entity. Vendor roll-up handles product lines, so 'HubSpot' covers 'HubSpot Sales Hub', but it cannot guess a company an answer never names.
If you sell in one market, set geography and language. Measurements are segmented on both, and leaving them empty records a segment with no locale, which is honest but cannot be compared later with a localised one.
- One project per domain and brand. Multiple brands are multiple projects.
- Up to five competitors is the practical range for readable share of voice.
- Category and buyer segment are used for proposals; be specific.
FAQ
Can I change the domain later?
No. The domain is the project's identity and every sample is measured against it. Create a new project for a new domain and archive the old one.
Can I edit competitors after creation?
Competitors seeded at creation are the tracked set. Untracked competitors that appear in answers are still detected and raised as competitor won cards by what was observed, a domain or an entity name; adding one as tracked later changes its key, so the finding is raised once more as a new card.
Is a project shared with my team?
Projects belong to the account that created them and are visible to that account's users in the app. To show a result to someone without a seat, use a share link, which shows the summary only.
Related help pages
Answer Radar
Getting Started With Answer Radar
Set up Answer Radar in one sitting: create a project, approve buying questions, run the first audit and read the first gaps, with each step's cost in credits.
Answer Radar
Adding Competitors to Answer Radar
How tracked competitors feed share of voice and competitor won cards, how untracked ones are still detected, and why one vendor counts once per answer.
Answer Radar
Choosing and Approving Buying Questions
How the Questions page works: generate, approve, remove, add your own, classify by type and funnel stage, tag with topics. Only approved questions are audited.
Answer Radar
Share Links: Showing a Result Without a Seat
How to share one gap, run, fix or a project's metrics with someone who has no Linkeddit account, what the link shows and hides, how long it lasts, and how.