Reading Your Compete Weekly Brief

The three priorities

The brief starts with a one line count, for example how many signals are high priority, worth watching and low signal, and then lists the signals under three headings. High priority is for moves that look like a direct threat to you, such as a pricing change or a major launch. Worth watching is notable but not urgent. Low signal is minor or routine.

Priority is set in two ways. Signals from competitor blogs, changelogs and market news are graded by a model that is given your product knowledge base. Signals from the Page monitor are graded by a fixed rule instead: any pricing change is high, and other changes are graded by how much of the page changed. Treat priority as a sorting aid, and read the source before acting on it.

What is on a signal

Each signal shows its priority, a category, the competitor, the date and a headline. The categories are Launch, Pricing, Partnership, Funding, Messaging, Hiring, Pain point and Other.

Below the headline you get a detail paragraph and a Source link that opens the original page. Blog and market signals can also carry a line starting Why it matters, written against your knowledge base. Page monitor signals do not have one, because nothing interprets a page change for you: the detail names the two checks the change falls between and quotes the lines that were added or removed. The date on such a signal is the day Compete saw the change, not the day the competitor made it.

A signal without a source link is not saved. That rule keeps every claim in the brief checkable.

Signals, Dashboard and Past Briefs

The Signals tab is the working list across all weeks. Search it, sort by Newest or Priority, and open Filters to narrow by priority, category, competitor, starred or unread. Open a signal to mark it read. Star it to find it again, and add a note. It shows 25 at a time.

The Dashboard tab is a quick count for the current week: how many competitors you track and how many signals are high priority, worth watching and low signal. It also lists Top movers this week, up to five competitors ranked by how many items were read from their sources, each shown with a count labelled signals. That count is the items read, which can be higher than the number of signals saved.

Past Briefs lists every saved week with its counts and a Latest tag on the newest. Open one to read it in full.

Analyzed this week

This box on the right lists each competitor with a status and a count. It exists so a quiet week is not mistaken for a failed one. analyzed means at least one source returned items. no results means the sources ran and found nothing. timed out and error mean a source did not finish. pending means nothing has been recorded yet for that competitor.

Blog / changelog, Page monitor and Market signals report here. Review sites are fetched separately and are not counted in this box or in the signal totals. A competitor with only review sites selected will read pending here, even though its reviews are being collected. Check the competitor's own page for those, as the customer reviews guide explains.

Export

The Export button at the top of a brief copies it to your clipboard as Markdown, with the date range, the three priority sections and the Analyzed this week list. Paste it into a document, a message or your assistant. Nothing is downloaded as a file.

FAQ