Getting Started with Keyword Research: A Step-by-Step Guide

Creating a keyword research job

Navigate to the Keyword Research section from the dashboard. Click New Research to start a job. Give it a descriptive name so you can find it later, like 'Q2 SaaS Lead Gen Keywords' or 'Competitor Comparison Terms'.

Writing effective product context

Product context is the most important input. The AI uses it to score every keyword for relevance and conversion potential. Include what your product does, who it is for, your core value propositions, and which keyword themes are most and least relevant to your business.

Be specific. Vague descriptions like 'a marketing tool' produce generic results. Instead, describe the exact problems you solve, the audience you serve, and how you differ from alternatives.

• Include your product name and URL
• List 3-5 target user types with their roles
• Describe 3-5 core features or value propositions
• Name high-value keyword themes you want to target
• Name low-value themes the AI should score lower

Adding seed keywords

Seed keywords are optional starting points. They get expanded through Google Autocomplete to discover what people actually search for. You can add them one at a time or paste a comma-separated list for bulk entry.

Use short, generic seeds like 'reddit lead gen' or 'prospecting tool'. Long phrases like 'how to find potential customers on reddit' are too specific for autocomplete to expand.

Running the pipeline

After creating a job, the pipeline runs automatically. It generates AI seed keywords from your product context, expands them via Google Autocomplete and modifier combinations, scores every keyword with AI, and filters for quality. The entire process typically takes 30 to 60 seconds.

Understanding your results

Results appear in a sortable table with priority score, specificity, search intent, relevance, conversion potential, keyword type, and suggested landing page. Click any row to expand it and see the AI's reasoning, sources, and a place to add notes.

The Filtered Only toggle shows only keywords that passed quality thresholds. Turn it off to see all scored keywords including lower-quality ones.

FAQ