Keyword Research

Managing Your Keyword Pipeline: From Discovery to Ranking

Discovering keywords is only the first step. The real value comes from systematically moving keywords through your content pipeline. Linkeddit's built-in status tracking, bulk operations, and notes system turns keyword research from a one-time activity into an ongoing workflow.

The status workflow

Every keyword can be assigned a status that tracks where it is in your pipeline. The progression is New, Planned, In Progress, Published, Ranked, or Skipped. Use these statuses to see at a glance which keywords need attention and which are done.

  • New: Just discovered, not yet evaluated
  • Planned: Added to your content calendar
  • In Progress: Currently writing content targeting this keyword
  • Published: Content is live on your site
  • Ranked: You are ranking for this keyword on Google
  • Skipped: Evaluated and decided not worth pursuing

Bulk operations

Select multiple keywords using the checkboxes on each row, or use the select-all checkbox in the table header. A bulk action bar appears with all status options. Click a status to apply it to every selected keyword at once.

This is useful when triaging results after a run. Quickly mark obvious winners as Planned and obvious misses as Skipped, then evaluate the rest individually.

Adding notes

Click any keyword row to expand it. You will see an Add Note option below the scores and reasoning. Use notes to record content ideas, target URLs, publication dates, or any context that helps you or your team act on the keyword later.

Exporting your pipeline

Click the CSV button to export all filtered keywords with their scores, types, landing page suggestions, and reasoning. Use this in Google Sheets, Notion, Airtable, or any tool your team uses for content planning.

You can also export just the seed keywords from the Seeds tab for reuse in future research jobs or to share with your team.

Tips for effective pipeline management

Run separate research jobs for different product angles or customer segments. Compare results across jobs to find which positioning produces the highest-converting keywords.

Review your pipeline weekly. Move keywords from Planned to In Progress as you start writing. Update to Published when content goes live. Check Google Search Console monthly and update to Ranked when you start appearing in results.

FAQ

Can I change a keyword's status after setting it?

Yes. Click the status dropdown on any keyword row to change it at any time. You can also use bulk selection to change multiple statuses at once.

Are notes visible to my team?

Notes are stored with the keyword research job. Anyone with access to the job can see and edit notes.

How should I prioritize which keywords to write content for?

Start with keywords that have high priority scores, transactional or commercial intent, and a suggested landing page that already exists on your site. These require the least effort and have the highest conversion potential.

Can I run the same job again to get more keywords?

Each job runs once. To get different keywords, create a new job with adjusted product context, different seeds, or modified scoring thresholds.

Related help pages